Authentic and effective go-to-market and growth strategy for B2B Tech
We deliver high-quality leads and sustainable growth while staying true to your brand.
HI THERE. WE’RE PENNIES TO BILLS
In a world full of salesy hyperbole, stand out by sounding more like your audience. We’ll help get you there.
Personalized growth strategies for your unique technical offering.
Understanding Your ICP
Whether you have a clearly defined ideal customer profile (ICP) or you’re working to expand your audience, we understand that targeting and segmentation are crucial for a successful campaign.
Measurement and Optimization
We consistently measure and optimize your marketing campaigns, ensuring every element is data-driven, adaptable to market changes, and continuously improving for maximum ROI.
Marketing Operations
We offer the structure and insights needed for data-driven decision-making, ensuring your campaign activities are successful and aligned with your business goals.
Demand Generation
Every product is different. Knowing what levers to pull to drive awareness and attract qualified leads is what we specialize in. We'll help optimize your marketing efforts to improve ROI and create a scalable program for future growth.
Messaging to Your Buyer
We’ve been marketing to technical audiences for almost a decade and know that indirect fluff and hand waving doesn’t resonate. We'll help fine tune your messaging to build trust in your product and connect directly with your buyer.
Sales Enablement
Streamline your sales and marketing efforts by getting the right tools, insights, and support needed to attract, nurture, and convert leads more efficiently.
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"P2B was instrumental in setting up our paid campaigns on both Google and LinkedIn, which helped Statsig generate over $1M in pipeline. David consistently monitored all campaigns, ensuring our spend was optimized and continually fine-tuned to enhance performance while saving money. David's attention to detail and expertise drove meaningful down-funnel results for us!"
Elizabeth George
Head of Marketing, Statsig -
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"David created content marketing and events-based programs that drove business, and built up strong partnerships with the industry’s top cloud providers."
Brian Bensky
Sales Director, Fairwinds -
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"David has been an invaluable asset to First Media, helping us seamlessly migrate to HubSpot for our sales CRM and supporting both our lead generation and paid ads strategy. His expertise has greatly improved our marketing efforts and overall efficiency."
Kylie Maraj
Sr. Marketing Manager, First Media
ARTICLES FOR MARKETING SUCCESS